Social Innovation is a force for social change. Social entrepreneurs develop and adopt effective solutions in addressing social needs in various ways, including product, platform, process and policy innovation.
BB Seeds
Collecting and reselling second-handed baby products to grassroots families to ease financial burdens
ABOUT
Year Established: 2017
Beneficiaries: Grassroots families
| Reducing Costs of Child Care for Grassroots Families |
SOCIAL ISSUES
- An average child costs about $30,000 to $60,000 in consumables alone in the first three years. Raising children is financially straining to low-incomegrassroots families
- Some parents may try to reduce other expenses, usually sacrificing personal comforts and convenience, to cover the costs of buying baby products, while some others may choose to buy cheaper products of, usually, poorer qualities and eventually having an impact on the infant’s health
SOCIAL INNOVATION
- A social enterprise focusing on recycling second-handed baby products targeting low-income families
- An online platform to connect donors and beneficiaries
EXCEPTED SOCIAL IMPACT
 | Poor baby products to be prevented from reaching the grassroots families |
 | Awareness on infant’s safety to be raised with guidance and instructions when selling the products |
 | Affordability of good baby products to be raised for grassroots parents, thus fostering quality of life |
BUSINESS MODEL
BB Seeds gains revenue from sales of second-handed baby products
PROGRAMME CONTENT
Collecting second-handed or unwanted baby products from local families
BB Seeds provides pick-up services for busy families and collaborate with local welfare organisations to organise regular collecting campaigns
Sales and exhibitions
The collected baby products are sold to grassroots families at low prices